7th Run · Sat 18 July 2026 · Singapore

Win the hearts of your stakeholders.

8 powerful persuasion and negotiation strategies for professional success — live, in one afternoon, with two of Asia's most trusted communication coaches.

See what's inside
When
Sat 18 July · 1:30–5:30 PM
Where
Lifelong Learning Institute
Format
Live, in-person · 4 hours

Your coaches have trained teams at

Google Citibank Prudential Nike Adidas Sony GSK
Eugene Seah and Yina Han at the Prosuasion Masterclass

Prosuasion™ Masterclass · 7th Run

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Date & time
Saturday 18 July 2026
1:30 PM – 5:30 PM (4 hours, in person)
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Refund policy
Refunds up to 7 days before the event
Or transfer your seat to the 8th run, free.

Sound familiar?

Your ideas are good. So why don't they get the yes?

01

You over-explain

The more you talk features, data and credentials, the less they listen. Persuasion isn't about more information.

02

You get blindsided

The meeting goes well — then one sceptical stakeholder asks one question, and the room turns. You had no plan for that.

03

You hate "selling"

Pushing feels wrong, so you avoid the ask entirely — and watch less qualified people win the budget, the raise, the deal.

Prosuasion is the opposite of pressure. It's the psychology of winning hearts before you argue minds — built on trust, not tactics.

Your coaches

Two coaches. 30+ years of real-world influence.

Not theorists — practitioners who've negotiated in boardrooms from Singapore to Hong Kong, and now teach the psychology behind it.

Eugene Seah

Sales Psychology & NLP

Eugene Seah

Certified Speaking Professional — a credential held by the top tier of speakers worldwide. Founder of Trainium Academy and President of Asia Professional Speakers Singapore. Eugene spent 15 years leading investor relations across Asia's financial hubs before training over 10,000 professionals to decode buyer psychology and sell through influence, not pressure.

CSP NLP Master Practitioner ICF Certified President, APSS
Yina Han

Career Strategy & Negotiation

Yina Han

Global career coach and HR insider. As a former Regional HR Business Partner at Nike, Yina sat on the other side of the table for a decade — she knows exactly how decisions about pay, promotion and hiring really get made. She now coaches ambitious professionals to break boundaries, build global careers, and negotiate what they're worth.

Ex-Nike Regional HRBP HR Consultant Global Career Coach Speaker

One afternoon. Eight strategies.

The PROSUADE™ framework

Eight persuasion and negotiation strategies — one for each letter — practised live on the stakeholder conversations you're actually having at work.

Strategy 1

Positioning

Build clarity and presence before you persuade. Know who you are, what you want, and the value you bring.

Strategy 2

Reputation

Strengthen credibility using Aristotle's model by balancing trust, emotion, and logic.

Strategy 3

Other's Perspective

Use the Platinum Rule to communicate in the way your stakeholder prefers to receive.

Strategy 4

Storytelling

Use the S.T.O.R.Y. framework to make your message clear, memorable, and persuasive.

Strategy 5

Understanding

Apply the Trust Equation to uncover what builds or blocks stakeholder buy-in.

Strategy 6

Adapt

Navigate negotiation using ZOPA and BATNA, so you know when to move, hold, or reframe.

Strategy 7

Depth

Discover the roots beneath resistance, including the deeper issues, beliefs, and experiences shaping behaviour.

Strategy 8

Engagement

Use ethical reframing to shift objections into constructive conversations and sustained action.

No vagueness

What exactly do I get?

✓

4-hour live masterclass with Eugene & Yina

Saturday 18 July, 1:30–5:30 PM at Lifelong Learning Institute — capped so everyone practises and gets feedback.

S$397
✓

The Prosuasion Playbook

All eight PROSUADE strategies with scripts and frameworks — printed, yours to keep and reuse.

S$97
✓

Live practice in the room

Hot-seat coaching and paired rehearsal on your real stakeholder conversations — not roleplay theatre.

Included
★
Early-bird bonus

Prosuasion case-study pack

Book before 1 July and walk away with our library of real stakeholder-win case studies — yours to keep.

S$97
S$591 of value — your seat from S$297 S$397 from S$297

See it in action

Inside a Prosuasion room

From past runs

Six runs in. The room still surprises us every time.

★★★★★
"This training supersedes by far any training I have attended thus far. I could wish it didn't end."
Corporate programme attendee
Eugene's NLP sales training
★★★★★
"I'd spent so long debating how to get to New York — without asking if New York was where I wanted to go. That shift made a world of difference."
Coaching client
Worked with Yina
★★★★★
"Understanding my strengths — and where I'm vulnerable — is what helped me land my overseas role. Her practical advice was incredibly valuable."
Coaching client
Secured a global role

Tickets · 7th Run

Choose your seat

Early bird ends 1 July
—
days
—
hrs
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min
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sec
Early bird · ends 1 July

Early Bird

S$297S$397
  • 4-hour live masterclass seat
  • The Prosuasion Playbook
  • Live hot-seat practice
  • Prosuasion case-study pack (free)

Standard

S$397
  • 4-hour live masterclass seat
  • The Prosuasion Playbook
  • Live hot-seat practice
  • Prosuasion case-study pack

Seats are capped so everyone gets coached. 9 left for the July run. Refunds up to 7 days before the event.

Calendar

Upcoming Prosuasion events

Jul
18
7th Run · Selling fast

Prosuasion™ Masterclass: Win Stakeholder Buy-In

Lifelong Learning Institute · 1:30–5:30 PM · From S$297

Sep
TBA
8th Run

Prosuasion™ Masterclass: 8th Run

Topic and date to be announced · Singapore

Notify Me

Questions

Before you ask

I'm not in sales. Is this for me?

Most attendees aren't salespeople. They're consultants, managers, founders and professionals who need stakeholder buy-in — for ideas, budgets, promotions and projects. If your success depends on someone saying yes to you, this is for you.

What is PROSUADE?

PROSUADE is the eight-strategy framework behind the Prosuasion method — one strategy for each letter, covering the full arc of a persuasive relationship from first impression to lasting buy-in. You'll practise all eight in the masterclass and keep the playbook for each.

What if I can't make 18 July?

You can transfer your ticket to the 8th run or to a colleague, free — just email us up to 48 hours before the event. Refunds are available up to 7 days before.

Will it be recorded?

No. The value is in the live practice and feedback — that can't be recorded. You keep the Prosuasion Playbook with every framework from the day.

Can my company pay / can I book for a team?

Yes. Choose any ticket and enter your company billing details at checkout — we'll issue an invoice. For 4+ seats or private team runs, email hello@prosuasion.sg.

The calendar doesn't wait for "when I'm ready."

One afternoon. Eight strategies. Saturday 18 July, 1:30 PM — and your next big ask will go differently.

From S$297